Well, I sent over my blog for them to look at and they loved it! So now I have a weekly slot on the brand spanking new style section of the website and today I sent over my first entry!
I thought I would share the article on here too before it goes live, I hope you enjoy! :)
Henry in the House!
As a treat for you all, with this being my first article on the site, I am going to share something that really has brightened up my day.
As a huge fan of the label, House of Holland I am regularly keeping up to date on the promotional tools in which they are using to enable their collections and brand is a cut above the rest. This is when I came across the Pre-Spring 2012 fashion film, put together by photographer Mariano Vivanco and featuring the beautiful model Eliza Cummings, it showcases the upcoming collection from designer Henry Holland.
The first time I sat and watched it all the way through I just thought, WOW! I must admit I did sit and giggle a bit to myself. This type of ‘music video’ is unseen these days, and although there are many platforms to show these kinds of music videos we just aren’t really familiar with them anymore. It wasn’t until I watched it through a second time when I realized the sampling in the song (relating to Postmodernism, which I am now an expert on 2500 words of an essay later) which related back to the 80’s. I then looked back at the ‘Buffalo Stance’ video by Neneh Cherry, and there is a lot of reference taken from the original 80’s video.
Everything about the short film, including the effects and the movement of the model relate back to 80’s hip hop. Especially the baseball cap and sunglasses.
As for the garments, I think Henry has done us proud again. After his last Bingo inspired collection, this sharp turn for everything loud and fun is a positive prediction for how the months of June - September are going to turn out. The block colours and insanely busy prints aren’t something that genuinely fit in with the trends seen on the Spring/Summer 2012 catwalk, but then lets face it, when has House of Holland ever conformed with the trend.
As well as the bright, blocked colours, the skull and bone motif is seen continuously throughout the film. With it’s excited, upbeat vibe, this particular pattern gives no better reference to the ‘live life to the fullest’ Day of the Dead celebrations.
I urge you all to watch this short film, which could definitely give the real music video a run for it’s money, and guarantee you will up off your seat dancing and miming along to the music (along with model Eliza Cummings, another comic moment!). And if you do get a chance, have a look at the collection available to buy at http://www.houseofholland.com
PRE COLLECTION SS12 from House of Holland on Vimeo.
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